Why hire a developer when you can StackOverflow your way to a complete website? A developer might seem like an unnecessary expense or a luxury reserved for large agencies, but it’s not! A developer can be your best secret to a successful web design or branding business. Professionally developed websites are essential to the quality you promise your clients, and give them and you the benefit of all their years of experience.
1. No Bloated Code
There are some wonderful free and paid themes out there, but not all of them. Even high-quality premium themes can suffer from bloated code. Templates are created to serve many needs, as a result, they often have code that you aren’t using. That leads to larger file sizes and a potentially slower website. Custom coded websites give you only the code you need, that benefits your site and the uses cases you will encounter. There’s little extra to slow down your site and increase your site’s file sizes.
2. Quality Code
Design is your life. Branding is your life. Code? Not so much. You offer exceptional services to your clients when it comes to design and branding, but can you honestly say the same about the code on their websites? By handing off the coding to a professional developer you know the result will be a website that looks good (because you designed it) but also functions perfectly because your developer put the same amount of care and knowledge into the coding as you do for the design.
3. Save on Updates
While it can be a great investment up front, you can save in the long-term by opting for a professionally developed website. Does this sound familiar? You buy a theme, it’s sort of what you want for your site, but it needs to be better. So you hire a developer, you give them a list of changes. They make the changes, but it’s still not right! So you make a list of MORE changes, and the process goes on. After a couple of rounds of design changes, your cheap $70 theme is now costing you hundreds if not thousands of dollars! Avoid the stress and continual strings of payments. Get your site designed right the first time, it will give you a sturdy base from which to grow.
4. Changing Technology
Are you up to date on the latest web design technology and trends? Do you think those pre-made themes put out how many months or even years ago are? Browsers are always changing, and then there are devices people are using to reach your site? The fridge? Their watches?! Part of the job of a good web designer or developer is to stay up to date on the latest in the ever-changing world of web design. This includes responsive and mobile first design, as well as how SEO and social media impact a website.
5. Improved Work Flow
Streamline your workflow to get more done with less frustration. Partnering with a developer allows you to concentrate on the most important aspects of your workflow: giving your client a quality product. What could you do with the time you spent coding? Give your client something extra special as part of their experience with you? Do some badly needed bookkeeping or other business tasks that get put off? Your time has value, reclaim it.
Your website isn’t just another item on your to-do list. It’s an important business asset. Your website is an investment that can either help you get more business or not. Make sure your website works for you and not against you, hire a developer to get it right the first time!